OVERVIEW
Each mouth is unique, even more so when that mouth finds the perfect lipstick. Therefore, to celebrate Lipstick Day, Eudora and oBoticário got together to create an action with NFT, designed to digitally immortalize the mouths of their respective owners, thus selling these NFTs in packages. This initiative was accompanied by a strategically planned digital campaign, which spread across the internet, promoting this innovative and unprecedented activation proposed by oBoticário.
CAPABILTY
Influencer
Advertising
Experience