Brahmosity, the unique creaminess of the brazilian beer Brahma, was taking over the country through media. But how to translate that kind of creaminess for the gamers?
We made Brahma’s foam fall over the sky of the biggest brazilian metaverse, in the form of an unexpected snowstorm. And the players were invited to collect all the cream from the top of the mountains and bring it to the Brahma bar. A party with more than 30 influencers was hosted in a customized Brahma Bar inside the server. They all streamed and shared a little bit of the party to thousands of people.